Peterson’s early broadcast experience was gathered over a period of three years at WXYZ-TV in Detroit which at the time was an ABC O & O. There, as an innovative and often bold promo producer, he earned three Emmy nominations and an Emmy in 1987.
His next career move took him to Hollywood, California, where he honed his television production skills to a cutting edge as a Senior Writer-Producer at Encore Communications, Inc. His clients included, 20th Century Fox Television, Buena Vista Television, ABC, NBC, Fox, MCA Universal Television and Republic Pictures. There, his pattern of success continued and he earned numerous awards, including a PROMAX Gold Medallion. He also worked as an Associate Producer on the Columbia Pictures Television pilot “A Question of Scruples”.
Shortly after his arrival in Cleveland, Ohio, Gateway Communications Group offered him a Senior Writer-Producer position. What followed was another string of award winning projects, not the least of which is an affecting film, “On the Edge” geared toward young people and funded by the Think First Foundation. A true labor of love, “On the Edge” earned eight national awards, including a Telly Award; a Silver Screen Award in the 1994 US International Film & Video Festival; a Cine Golden Eagle Award, and the highly-prized Bronze Anvil Award, the Public Relations Society of America’s top honor.
Peterson joined WUAB-TV, former long-time television home of baseball’s much-revered Cleveland Indians. As WUAB-TV’s Director of Marketing and Promotions, Peterson found ample opportunities to put his unique stamp on breakthrough promotional campaigns, which once again drew local and national attention. During this time, he also served on several national promotions advisory committees for UPN, Carsey/Werner and Buena Vista television which sought his advice on promotional strategies for new show rollouts and sweeps campaigns.
Over the course of his career Peterson has produced a string of documentaries. His most recent project is a full length documentary chronicling the trials and triumphs of formerly homeless men transitioning back into the mainstream society. The program is currently showing in three different film festivals and is slated for national TV distribution later this year.
In June of 2012 Terry was elected Treasurer for the National Academy of Television Arts & Sciences. He is also involved with the Greater Cleveland Council, Boy Scouts of America as a community campaign chairman and is a member of the National Association of Eagle Scouts. He and his wife Karen reside in Bay Village, Ohio.